We ask our colleagues on a weekly basis which content option performed better in an A/B test, inspired by a site called ‘whichtestwon’ (which seems to be out of operation these days). Sometimes the text is different, sometimes it’s a different picture, or just a different colour. We then looked at how good they were at guessing the winner. It turns out, my colleagues and … Continue reading Why should I A/B Test? I know what will work better!