Imagine you have this great new idea for an e-mail you send to all your customers. You are obviously quite certain that this new picture will drastically boast your conversion, but after reading about the power of Experiments and A/B testing, you decide to run a quick test… First: Good for you! 🙂 Before you setup the test, it is important to see what sample … Continue reading Can I test it? Find the Power!
We ask our colleagues on a weekly basis which content option performed better in an A/B test, inspired by a site called ‘whichtestwon’ (which seems to be out of operation these days). Sometimes the text is different, sometimes it’s a different picture, or just a different colour. We then looked at how good they were at guessing the winner. It turns out, my colleagues and … Continue reading Why should I A/B Test? I know what will work better!