Once you collected the results it’s time to see if you really have a winner of your A/B test. Of course you calculated beforehand whether it makes sense to perform an A/B test in the first place.
Maybe you can already check the significance in the tool that you are using. If this is not the case, here are some nice tools that you can use:
- “ABBA“: An easy to use calculator, with an easy to read output.
- The A/B Test calculator from A/B Testguide. You can use this one both at the setup of your test and when analysing the results, so that’s very convenient of course.
And if you want to understand more about what all this ‘significance’ is about, I definitely recommend reading this article!