Do we have a winner of the A/B test?
Once you collected the results it’s time to see if you really have a winner of your A/B test. Of course you calculated beforehand whether it makes sense to perform an A/B test in the first place. Maybe you can already check the significance in the tool that you are using. If this is not the case, here are some nice tools that you can … Continue reading Do we have a winner of the A/B test?
Why should I A/B Test? I know what will work better!
We ask our colleagues on a weekly basis which content option performed better in an A/B test, inspired by a site called ‘whichtestwon’ (which seems to be out of operation these days). Sometimes the text is different, sometimes it’s a different picture, or just a different colour. We then looked at how good they were at guessing the winner. It turns out, my colleagues and … Continue reading Why should I A/B Test? I know what will work better!
Formulating hypotheses
DId you define the real problem you are trying to solve? Then it’s time to think about ideas to solve this problem. It’s a good idea to start with what you already know about the problem and it’s context. Do you have results from earlier analyses or experiments, are there research studies done by others around this topic? Use this knowledge to build on, instead … Continue reading Formulating hypotheses
Why? Why? Why? Why? Why?
“If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein famously said this. Quite often we have a (great!) idea and then we want to find a problem to which this idea is a solution. Or we see a problem, and immediately jump to solving that specific problem. It is … Continue reading Why? Why? Why? Why? Why?
Sticky post
Are your neighbours young or old?
I think the age distribution of the neighbourhood I live in in Amsterdam has changed quite a bit in the recent years. There are more and more kids coming in, ‘replacing’ older people. To see if I could find the facts about this, I went to the Open Data Portal of the city of Amsterdam.. There, you can find the ‘Basisbestand Gebieden Amsterdam (BBGA)‘. I … Continue reading Are your neighbours young or old?
Sticky post
Adopting a bench in the Vondelpark
Scatterplot with all the benches in the Vondelpark that are up for adoption Continue reading Adopting a bench in the Vondelpark
Hello World
This site came to live to help my colleagues improve their data-driven mindset. The idea is to collect helpful information and resources about what we called the ‘Factbeast-Flow‘ and the ‘Factbeast-skills‘. Over the past years I have seen so many beautiful and amazing stuff on all sorts of places, and I want to collect the things I find especially useful, inspiring, funny, or all of … Continue reading Hello World